Maxine Shapiro
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"Customer Experience - IS Your Brand!"
Let's Talk About it!

Leaders: As Covid-19 Lingers On, Here’s 3 Actions To Take – Now!

7/13/2020

1 Comment

 
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In this most precarious time, emotions are running the gamut, as we navigate our way back to our offices – or not.  Just as we thought we mastered the virtual meeting, new questions and unspoken concerns are simmering directly below our cordial conversations.

What is happening outside our office is acutely being felt by each employee inside.  There is no leaving fear and confusion at the door. In most cases, there is no door.  

Employees are craving a way back to connection and civility, while desperately needing and wanting the courage, confidence, and most importantly, agility to embrace this uncertainty and unrest – thriving would be the bonus.  They are also looking to leadership to forge the way.

Gallup gets it right!

In the July 2nd Gallup.com article, As COVID-19 Continues, Employees Are Feeling Less Prepared,  they describe how leaders made a good effort in the first 10 weeks to assure that their employees were safe, informed, and engaged.
And then, leaders, wanting and needing for it to be over (like the trend in the country), stopped on a dime and disconnected from their managers and employees.

So, how to get communications back on track?

Here’s Gallup’s three suggested actions:
  1. Start with the managers.  
  2. Communicate like never before.  
  3. Listen and Individualize. 
 
Let’s all agree that #1 is stating the obvious.  If you assumed that your managers are "taking care" of the employees, I ask you, then who's supporting the managers? 
 
How much energy you put into #2 and #3, directly correlates to the employee experience and engagement which more precisely will be reflected in revenues. 
 
In my working with teams, this is what’s being asked and said:  “Are we coming back into the office, or aren’t we?  When? Why not now?  I want to stay at home. Will I be required to wear a mask?  What if people aren’t required to wear a mask?" You can understand why dialogues 
need personalization?!

These questions and statements are just the tip of the iceberg.  Beside a paragraph press release, many leaders haven’t gone any further in addressing Black Lives Matter and your organization.  Don’t be scared to show your vulnerability – that trait is right up there in the list of what makes a great leader/manager. 
 
Most importantly, these don’t have to be in-your-face-combative discussions.  At Collaborcate!™ we get there through the application of improvisation, to focus on teams, agility, acceptance, and empathy, to name just a few. 
 
So, if you don’t call us, please call someone – the healthy and prosperous status of your employees, teams, and organization depend on it!

​
1 Comment

Why I Loved Herb

1/10/2019

4 Comments

 
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Long before airlines were charging for the oxygen on their plane, Southwest Airlines, no Herb Kelleher had an idea – let’s make flying affordable, and while we’re at it fun and friendly. And let’s not make the latter two, an edict. Let’s just treat our employees really well – in fact let’s focus more on our employees than we do our customers – then the employees, naturally in turn, will give everyone awesome service and an awesome experience, and the customers will return, etc. etc.
Now, many may argue that when Herb and Rollin King (Kelleher was an attorney and King his client) set out to mimic California’s Pacific Southwest Airlines, their real goal was to make air travel reasonably priced as they flew through Texas. And to keep with that objective they found a smaller urban airport, Dallas’ Love Field, happy to open their gates for them.
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(Later SWA transformed Chicago’s Midway Airport from a ghost town to their largest hub operating 34 of the 43 gates, with 234 daily departures.)

​This whole lower fare thing was something the competition was not going to take sitting down. He was going up against some big guns, particularly in Dallas, American Airlines. 
(As I’m writing this commentary, I happen to be on an American Airlines’ flight. And, so as not to put any voodoo on this plane, I’ll confine my comments to the brilliance, moxy and love of Mr. Kelleher and do my best not to compare.)

It was not an easy beginning for them. There were all kinds of legal battles around airports and borders and still they thought themselves equipped to stay the course, going all the way to the US Supreme Court and Texas Supreme Court. They won and after this four-year fight, the first Southwest Airline flight was taking off.
I could go on a motivational rant on how this was such a revolutionary idea, and when barriers popped up, the two men did not budge. And, how many of us go straight to the waste basket when Uncle Seymour predictably rolls his eyes at our brilliant new book, system or product.

But I won’t.

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Or, I could just throw around two financial stats that no other carrier can claim: 1. SWA has made a
profit for 46 consecutive years (since inception) and NO employee has ever been furloughed – even
through the Great Depression – not a one.

​What I will tell you, is Herb’s Employee First Culture, was sincere and deliberate. This was one time, the trickle-down theory worked. He knew that flying was serious business and safety is ALWAYS first, still he 
encouraged his staff to keep it light and not take themselves so seriously. That was also his mode of operation. Think back to the first time you were on a Southwest flight and the attendants cracked a joke on the loud speaker. Or when you called Southwest and you knew the person on the other end really liked what they were doing. There wasn’t a stressed-out or impatient syllable muttered – they were down to earth and authentically friendly and helpful.

Being on the Board of the Press Club of Dallas, I had many opportunities to hear Herb speak, to watch his playfulness spill over into any event he was at, and to repeatedly quote his wisdom and wit as a financial commentator for NPR’s “Marketplace.” His joie de vivre was contagious,
and most of all he LUVED his employees.
Today, I go into organizations and teach them How to Inspire an Awesome Outrageous Legendary Customer Experience!. We play, and I encourage and hopefully inspire them to start with the internal customer/guest, their employees. Many get it as they realize, it doesn’t take much for an employee to feel proud of where they work and for whom they are working for, when they receive respect and sincere appreciation. 
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Kelleher knew that without dedicated employees, he was just another CEO with a large company. And every other CEO knew he was special as he was constantly bestowed the coveted title of The Most Admired CEO. He sincerely loved his employees, and they loved him. So did I.
4 Comments

Busting Your It’s-Too-Late Myth!

8/12/2018

1 Comment

 
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​Okay, here it comes again – that feeling that time is passing way too quickly and many of the things that you knew you were going to do someday, just haven’t happened.  So, with that let-down internal voice, you mumble to yourself, “It’s too late – it’s just too late.”

​First, it’s never too late – for most anything!   (Unless you’re 42 years old and your dream is to pole vault in the Summer Olympics.  In which case, please consult your physician before attempting that one.)

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A Shining Moment: 8 Lessons Learned From a 17 Minute Rain Delay

5/12/2018

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Once upon a time, there was a year dominated by turmoil – where groups were pit against groups and fear was being instilled everywhere – anti-immigrants against immigrants, cops against blacks – unfortunately the list is endless.

Then came an event that shook the world from China to Chile to Poughkeepsie and beyond.  People from all walks of life put fear and the election on hold and bonded while they sat in front of their TV or radio.


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It’s More Than A Ping Pong Table – Three Steps To Keeping A Millennial Longer Than 6 Weeks

5/12/2018

22 Comments

 
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You’re a business owner, HR executive, CEO, COO, manager, etc. and you’re completely perplexed on how you can stop this revolving door of millennials coming in and going out of your business. 

You’ve supplied the kitchen, with 27 different cereals, nut mixes, candy bars, protein drinks and gluten free whatever.  In fact the boardroom has been completely transformed and the only reason why you still call it “The Boardroom” is because of the wide array of board games millennials can play on their breaks. (Yes, you did your homework; according to The GBrief , the website ALL about millennials,  “they love their board games”  The GBrief – millennials and their board games)  And still you haven’t found a way to get them to stay.


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Is your customer really #1?

5/12/2018

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How to identify if you really have a customer-centric business.

I’m sure if I was to call 50 companies right now and ask if they were a customer-centric business, they would all say “yes.”  Isn’t that why we’re all in business – to be of service to our customers?  The happier (we’ll define happy in a future article) they are the more business we have.  On paper,yes.  In the board room, maybe.  In your cubicles, not quite.


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Recognition: Not Just For The Holidays

5/12/2018

2 Comments

 
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Now’s the time to be jolly and generous with our words. 

“You’re great!”  “Happy you’re on the team!”  “Good work this year” Waiting until you hand someone their bonus check (you are giving one, right?) or slur some kind word at the Holiday Party, is not going to cut it.  It’s empty and insincere.  It won’t endear me to be vested in you or your goals.  That said, if you choose to follow a few simple truths and a couple of rules, the organization and you the leader, will reap rewards beyond those you are sharing.

Let’s begin with the premise that things are always changing. 


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Create Messy

5/12/2018

4 Comments

 
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So, you’ve got an idea that you think may solve the challenges of your department. Or you’ve got something in your gut that says write the book. Or maybe your hand and your heart wants you to finally pick up the canvas or guitar that’s sitting in the back of your closet.

And oh, how you fantasize about how your little idea propelled big profits for your organization. And those luscious daydreams of how your book, your writing, touched people enough to tell all their friends about it. And no doubt about it, once you pull out the canvas and brush, the art will flow and your kids will fight about who gets to hang that gem in their room. All so perfect.


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    Maxine Shapiro

    Dynamic speaker, coach and training professional.


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